Brands × Creators — Starting in Paris
Stop DMing.
Start booking.
01 — The DM era
Making the content was never the hard part.
Sent. Seen. Silence.
A brand messages twenty creators and hears back from three. A creator pitches a hotel and the thread dies. Nobody built Instagram DMs to be a booking system.
Every deal starts from zero.
No rate, no brief, no dates — just a chat window and a week of back-and-forth before anyone agrees on what is actually being made.
Deliver first, hope second.
Creators shoot, edit and send — then wait on an invoice with no guarantee behind it. Small brands take the same risk in reverse.
02 — How it works
Two sides. One booking.
The same job, seen from both ends — and paid for the same way.
Find who's already nearby
Hotels, restaurants, shops, product labels — anyone who needs content made.
Set the brief
Budget, content type, city, visual style. Rihla shows the creators available around you who match it.
Book in one tap
No pitching, no negotiation thread. The rate is the creator's own, agreed the moment you book.
Approve and you're done
The content arrives in the app. Approve it, and both of you leave a review.
See the work around you
Whether you have 500 followers or 500,000 — the budget is stated before you accept.
Browse what's near you
Real briefs from real brands, sorted by distance, with the budget stated up front.
Take the ones you want
Accept or skip. No unpaid pitching, no chasing a brand that was never going to reply.
Deliver and get paid
Upload the content in the app. The brand approves, and the agreed rate is what you invoice.
03 — Real vs generated
AI can generate a hotel. It can't photograph yours.
A model can invent a room. It cannot stand in yours at six in the evening, when the light is doing the thing that makes people book.
An image of a place that doesn't exist.
Fast, cheap, and fine for a background. But it isn't your room, your plating, or your shopfront — and the audience it reaches is nobody's.
A person who was actually there.
Someone walked in, shot it, and posted it to an audience that trusts them. That's not a picture — it's a recommendation with a face attached.
of consumers trust an ad less when they suspect it was made by AI.
Harris Poll · 2025of all creator campaigns are now UGC — more than double a year earlier.
Collabstr · 2026of brand collaborations cost under $300. Small budgets are the market.
Collabstr · 202604 — Agreed before anyone starts
Nothing is left to the thread.
Most of what goes wrong between a brand and a creator goes wrong before the shoot: an unclear price, a brief that moved, a deadline nobody wrote down. Rihla settles all three at the moment of booking.
The price, the deliverables and the date are fixed when the booking is accepted, and both sides see the same brief. The work is delivered in the app, and both sides review each other afterwards — so a reputation is built booking by booking.
Payment is arranged directly between the brand and the creator for now. Payment held by Rihla until delivery is in development.
Price agreed
The brand books at the creator's rate. No negotiation thread, no moving figure.
Brief written down
Content, date, place and deliverables, visible to both sides in the app.
Content delivered
The creator uploads the finished work through the app.
Both sides reviewed
Each rates the other once the work is approved. Reputation follows the account.
05 — Who uses Rihla
Built for every size of brand and creator.
From a single restaurant booking its first shoot to a marketing team commissioning content in six cities at once.
Professional content, at your budget
A restaurant, boutique or single hotel can book an experienced creator at a price that works. Filtering by budget is the starting point, not a compromise.
Content at volume, on short notice
Marketing teams who need a campaign shot across several cities book multiple creators in an afternoon — without running a sourcing process for each one.
A portfolio built on paid briefs
Begin with commissioned work from established brands rather than speculative shoots. Every completed booking is credible work to show the next client.
Fill the weeks between campaigns
Take on nearby projects when your schedule allows, without opening another negotiation thread to arrange them.
Every shoot is one.
Launching soon
Rihla is starting in Paris.
Be one of the first brands or creators on the platform when it opens.